SHARK TRACKER LIGHT LAGER
PACKAGING CONCEPT
Cisco Brewer's "Shark Tracker," is a collaboration with OCEARCH that supports shark research, education, and conservation. This concept was presented as an off-beat alternative to Shark Tracker's current packaging; something that would stand out against the rest of Cisco's lineup, but still feel authentic to the brewery. The design is approachable and even a little silly as a nod to OCEARCH's mission to educate the public that they don't need to "fear the fin."
