GEOPATH BRANDING
BRANDING, LAYOUT
In 2022, Geopath (a company specializing in Audience Location Measurement) rebranded with the goal of creating a cohesive system that felt approachable and trustworthy.
The result is a shift to isometric illustration, which communicates information clearly and maintains a soft, organic nature, bridging the technical aspect of the data with the humanity of what it’s describing.
ILLUSTRATION: RACHEL JOHNSON
